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A Look at How a Luxury Brand Reinvented Itself and Took the Lead in Today's Digital World | by BRITTON | Branding + Product Launches | Medium
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A Look at How a Luxury Brand Reinvented Itself and Took the Lead in Today's Digital World | by BRITTON | Branding + Product Launches | Medium
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Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
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