Luxury Brand Extension: Handle with Care
The Fundamentals of Luxury Branding | The Branding Journal
Brand Extension | SpringerLink
Brand Extension for Apple by Shina Ahluwalia - Issuu
Full article: The dilemma of luxury brand extensions
Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers' Desire for the Brand
PRADA Beauty - Shop Online | Lane Crawford
Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library
Luxury Brand Extension – Ferretti Yachts
Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions - ScienceDirect
Solved 3. Branding Strategies Branding Strategies A brand | Chegg.com
Prada Brand Identity and Product Idea by Loredana Ferrara - Issuu
The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions | ACR
PDF) Drivers of Brand Extension Success: What Really Matters for Luxury Brands | Hannes Gurzki - Academia.edu
Giorgio armani's empire - Giorgio armani the 'Master' of luxury - MedCrave online
PDF) Brand and line extensions: an empirical study from the new age luxury industry
Hermes Brand Extension Proposal by Angela Peng - Issuu
Fashion Marketing & Brand Promotion (Brand extension) on Behance
Prada - Wikipedia
Chanel Brand Extension by plastininaliza - Issuu
Fashion Branding and Communication | SpringerLink
Hermes Brand Extension Proposal | Dior and i, Hermes, Old money style
Prada's 'Vibe Shift' Could Be a Turning Point For Luxury Marketing in China | Jing Daily
Prada's 'Vibe Shift' Could Be a Turning Point For Luxury Marketing in China | Jing Daily
Case Study 3&4.docx - Case Study 3 (Prada) 1. Identify the brand architecture strategy pursued by Prada and explain the rationale behind adopting this | Course Hero
